Long Jetty’s a proper shopper’s haven. You can lose hours wandering the Long Jetty shops – there’s so much to look at, and every store has its own little personality. Safe to say, there’s a lil’ something for everyone.
And then there’s everything around the shopping on the Jetty’s strip. The local store owners here are full-blown legends who’ll greet you like an old friend. There’s a lot of love in this burb. You’ve got plenty of spots to grab a coffee or a feed nearby too, so if you’re dragging the fam, they’ll be sorted. And when you’re done? Head down to the foreshore for a play at a nearby park or stroll down one of the jetties. Win-win, we say.
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Long Jetty Shops You Need to Visit
1. Plain Janes Store
This light-filled boutique has been around for 10 years, and it just keeps getting better. Plain Janes has earned cult status in Long Jetty, somehow nailing current trends without falling for the ones we’d rather forget. They’re all about quality staples made to last, the pieces you’ll reach for every morning and wear on repeat – fashionable and sustainable.
Owner Britney doesn’t just sell the Coastie lifestyle, she lives it, which probably explains how she always seems to know what we want before we do. They fit so much into the space – womenswear, homewares, jewellery, beach bits, kids’ clothes and cool toys – yet it still feels calm and uncluttered.
They’re big supporters of local creators and right now the store’s buzzing with SŚAINT and BOOB CLUB summer pop-ups, both sticking around for the season. They also run some epic pre-loved markets (follow their socials for the next one). It’s basically impossible to leave empty-handed, and if you’re not in the area you can swing into their online store. Dangerous. In the best way!
346 The Entrance Rd, Long Jetty
2. Ellery & Moss
Their Terrigal boutique has long been a fave for fashionable Coasties, so when Ellery & Moss opened an outlet-style space in Long Jetty, we got excited. Designer labels, last-season pieces and sample finds at sharper prices, it’d be rude not to. It feels like a proper boutique, but with the added thrill of a bargain-hunt. Racks are packed with dresses, tops, swim and resort styles, accessories and shoes, so if you’re after something a little nicer without paying full retail, this one’s worth a stop.
What makes this place special is the mix of style and accessibility. It doesn’t feel intimidating (no Pretty Woman-esque shop assistants here!), and you don’t need to be in ‘special-event mode’ to browse. Slow fashion deserves a slow browse, so take your time flicking through, you might just score something a bit spesh.
304 The Entrance Rd, Long Jetty
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3. Upstairs Wines
You’ll always get a warm welcome when you pop into Upstairs Wines, one of our favourite “grocery stores” on the Central Coast and in Long Jetty. This isn’t your average bottle-o. These guys stock the good drops – small batch wines, local brews, and spirits that make you want to mix a mid-week margi just because.
They’ve also got a bunch of fun extras tucked around the place – chilli sauces, cheese, chocolate, glassware that somehow feels essential once you’ve spotted them. Oh and there’s now a gelato freezer courtesy of Spoon Bay. Just tell the fam you’re going grocery shopping.
314-316 The Entrance Rd (entry on Pacific St), Long Jetty
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Shopping in Long Jetty
4. Sadie Lou Boutique
Named after the owner’s Nan and Great Aunt, Sadie Lou is a fashion boutique with heart. Just one street from where Sadie and Lou once lived, it’s a little nod to family history and a big celebration of fashion that makes you feel good. The space is bright, fresh and friendly, with mannequins that’ll have you saying, “I’ll have what she’s wearing.”
Inside, you’ll find racks of women’s fashion from labels like Little Lies, By Frankie and All About Eve, plus shoes, jewellery, and self-care bits you simply have to have. New arrivals land every week, so there’s always something to discover, and the team are all about helping you find pieces that feel like you. It’s the kind of shop you pop into for “a quick look” and leave feeling instantly brighter.
4/308 The Entrance Rd, Long Jetty
5. Poppy Lane
We can’t quite explain it, but walking into Poppy Lane feels like you’ve given yourself a little treat. Buckets overflowing with fresh market-style blooms, natural textures, gifts tucked in every corner, and the kind of thoughtful arrangements that are perfect for every occasion.
4/302-306 The Entrance Rd, Long Jetty
6. Wildberry Boutique
One of the largest boho-inspired boutiques in the area, Wildberry Boutique is run by a mother-and-daughter duo who turned their passion for colour, patterns and homewares into a lively little shop. Not only will you find an outfit, but also the perfect accessories with a wide range of hats and sunglasses. There’s also homewares and candles. A winner.
3/332 The Entrance Rd, Long Jetty
7. Three Donkeys
Part homewares haven, part cafe, at Three Donkeys you’ll find delicious gluten-free and dairy-free treats next to bespoke furniture, locally-sourced décor and 100% linen wear. Wander in for a coffee, leave with a linen throw or a handmade ceramic mug. They’ve also turned the space into a bit of a co-op, bringing in their friends from Honeysett House, Kyal & Kara Homewares, Slow Folk and La Crème Vintage – all sharing the same easy, beautiful style that makes the store feel like a little creative community.
350 The Entrance Rd, Long Jetty
8. The Bang Threads & Espresso
It’s the mix you didn’t know you needed: caffeine and clothes. The Bang Threads & Espresso pulls it off effortlessly, blending streetwear and coffee in one stop. You’ll find racks of tees, denim and relaxed fits from local and Aussie labels, plus the kind of playlist that makes you hang around longer than planned.
324 The Entrance Rd, Long Jetty
9. Shadow Bang
The most architecturally standout-ish of the Long Jetty shops has to go to Shadow Bang. The A-frame exterior has been part of the Jetty’s identity for as long as we can remember. Inside you’ll find fashion, teas, essential oils and bits & pieces for the home – all pretty as a picture, with plenty of character.
310B The Entrance Rd, Long Jetty
If retail therapy’s your thing, these Long Jetty shops have got you covered. Boho threads, bouquets, good wine, great coffee… you could easily make a day of it, and probably should. Just don’t blame us when you need a bigger boot for all the bags!
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