
Be honest. When was the last time you had a proper bra fitting?
If you’re still wearing the same size you bought five years ago (or grabbed whatever was on sale and hoped for the best), you’re not alone. Around 80% of women are in the wrong size – which explains the strap digging, the awkward gaping, the personally offensive underwire and the 5pm dash to rip it off the second you get home.
A bra that fits shouldn’t feel like a miracle. It should feel normal.
Bespoke Bra Fitting Studio, Central Coast
That’s exactly why Shell Bra Fitting Studio exists – the only dedicated bespoke bra fitting studio of its kind on the Central Coast – helping women understand their bodies and wear bras that actually do their job.
At the heart of it is new owner Ann-Maree Olivieri. And after speaking to her, it’s clear this isn’t about selling lingerie. It’s about fixing a problem most of us didn’t realise we’d quietly accepted.
As a mum of five and former hair salon owner, Ann-Maree knows how easily we put ourselves last. She also knows how many of us have been tolerating bras that pinch, slide, gape or dig, assuming that’s just how it’s meant to be.
Spoiler: it’s not.

One of the first things she’ll tell you is this: no two breasts are the same – not between women, and often not even on the same person. Think of them like eyebrows: sisters, not twins.
Breasts vary in shape, fullness, spacing, projection and density. So sticking with the size you were given during a rushed department store fitting once upon a time (guilty) probably isn’t doing you any favours.
A properly fitted bra isn’t a luxury. It’s basic support.
That’s where a professional bra fitting on the Central Coast makes all the difference. Because finding the perfect fit for your tit (ahem) shouldn’t be hard work.
Find the Right Bra at Shell Bra Fitting Studio
A fitting with Ann-Maree isn’t a quick tape measure and hopeful guess.
You talk about what you’re wearing now, what’s annoying you and what you wish felt different. Then you try different shapes and styles while she explains what’s happening – why one lifts better, why another smooths differently, why that band needs to be firmer than you think.

She’ll even teach you how to properly “swoop and scoop” (yes, it’s a thing), and trust us, it makes a difference.
You’ll learn your true size and your sister size, but more importantly, you’ll understand your shape.
“Most women have just been told a size and stuck with it for years,” says Ann-Maree. “But bodies change. Once you understand your shape and what actually works for you, everything makes more sense.”
Specialist D+ Cup and Sports Bras
Shell Bra Fitting Studio specialises in D+ cup sizes, stocking supportive, flattering bras and swimwear from brands like Panache, Elomi and Hotmilk. Fuller bust doesn’t have to mean bulky beige. It means structure, lift and a bra that actually does its job.
Ann-Maree has also been working alongside local personal trainers, helping their clients find sports bras that actually keep everything contained during a workout. Because if you’ve ever tried running while holding your boobs (or crossed your arms during a jump squat to stop the bounce), you’ll get why this matters.
The right fit means real support during workouts – and far less neck and back pain from a bra that isn’t pulling its weight.
If you’re navigating pregnancy, breastfeeding or recovering from breast surgery, Ann-Maree offers fittings designed specifically for those stages, too.

Book a Professional Bra Fitting on the Central Coast
Appointments are one-on-one and by booking only, no rushed sales tactics or harsh lighting. There are even small group sessions if you want to bring your mum, sister or best friend and finally sort it out together.
“Every fitting is a chance to help someone feel amazing in their own skin,” Ann-Maree says. “That’s what inspires me every day.”
So if you’ve been tolerating a bra that’s digging in, sliding down or bouncing around causing grief, it might be time to visit Shell Bra Fitting Studio.
Because a bra that fits isn’t indulgent. It’s essential.
And your breasts are absolutely worth it.

Book a bespoke bra fitting with Ann-Maree by visiting shelllingerie.com, and make sure you’re following @shellbrafittingstudio.
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Congratulation!