We’ll be honest: high-end fashion isn’t exactly in our regular rotation here at Coasties Mag (t-shirts and Birks feel more like home). But when we heard a luxury women’s boutique had opened near the Terrigal beachfront, we knew some of you would be very interested. So, fashion lovers, formal goers, and stylish Coasties – meet Viani Boutique, a brand-new designer dress store bringing glamour to the Central Coast.
And trust us, this is not your average boutique.
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From International Runways to Terrigal’s Esplanade
Viani Boutique is the passion project of Lena Kasparian, a Sydney-born designer with fashion in her DNA. From raiding her dad’s wardrobe as a teenager (yes, really) to running her family’s fashion store, Lena’s love of style has always been impossible to ignore. After losing her father, she chose to keep her parents’ legacy alive, keeping the Viani name. And now, after years spent on runways, building her brand, and collecting business awards, she’s swapped city life, moving her boutique from it’s iconic QVB Building location to the salty shores of Terrigal.
Her goal? To give Coasties access to high-end, luxury fashion without the need to trek to Sydney or Newcastle. Whether it’s a school formal, mother of the bride moment, or a special event that calls for a statement gown, Viani Boutique has your next show-stopping outfit sorted.
In Lena’s words? “Sometimes I feel like Coco Chanel lives inside me.” And honestly, we love that energy.
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What You’ll Find Inside Viani Boutique Terrigal
Think floor-length designer gowns, sparkling accessories, statement jewellery, shoes, and even shapewear – everything you need to be event-ready, in one chic little store. Whether you’re prepping for formal season or after that perfect mother-of-the-bride dress, Lena’s got you covered.
She stocks:
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• Gowns and formal dresses
• Accessories and statement jewellery
• Shoes to complete your look
• Shapewear (yes, even the essentials)
From brands including:
• Jovani
• Terani
• Macduggal
• Figur by Jules
• LENA KASPARIAN – yes, that’s right, this fashion designer has her very own self-branded range to share with the Central Coast
And if you’re unsure where to start? Lena’s fiery, funny, no-nonsense advice will help you find your perfect fit, and she won’t let you leave in something that doesn’t make you feel amazing.
Shop Local, Shop Luxe
What makes Viani Boutique stand out? Besides Lena’s sharp eye and sharper humour, it’s the fact that she’s bringing something genuinely unique to the Coast. Designer formalwear stores like this are rare up here, and Lena knows it.
So, whether you’re a high school girl looking for that ultimate formal gown, a proud mum or grandma shopping for a family wedding, or just someone who loves a touch of luxury, this boutique is for you.
You’re Invited to the Viani Boutique Grand Opening
To celebrate the arrival of luxury fashion in Terrigal, you’re officially invited to Viani Boutique’s Grand Opening Cocktail Party!
Where: Shop 6, 50-52 Terrigal Esplanade (inside the arcade)
When: Friday 22 August, from 5pm ‘til late
RSVP to Lena on 0421 237 630
Expect cocktails, canapés, bubbles, and a first look at Lena’s boutique. Pop by, say hi, and raise a glass to the Coast’s newest style destination.
Ready to Explore?
Lena likes to keep things personal, so drop in and see her for the true experience. You can follow her on socials for updates, styling tips, and plenty of fashion fun, or visit www.lenakasparian.com to shop her gorgeous collection online.
Find her on Instagram and Facebook.
Whether fashion is your thing or not, we love seeing passionate local women building something special.
And trust us – Viani Boutique is definitely something special.
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Congratulation!